Have a break, Have a, er, YouTube Break? Well, that’s what Nestle wants you to do. The company has teamed up with Google to rebrand its KitKat chocolate bars to YouTube Break. Don’t worry though this isn’t going to be permanent. The rebanding is limited to a 600,000 bar run and that too only to the United Kingdom.
Many of you will know that this isn’t the first time that Nestle and Google have teamed up. Most notably the companies got together in 2013 when they decided to name the latest version of Android, version 4.4, to KitKat.
Nestle’s press release explains the reason behind this temporary rebranding, it’s to commemorate the 80th anniversary of the KitKat bar as well as the 10th anniversary of YouTube. This rebranding effort actually is the first major package redesign of the KitKat bar in nearly eight decades.
The press release also mentions that this campaign is based on the insight that KitKat consumers are also YouTube fans, so basically this was the right thing to do as the two entities celebrate major milestones.
Google’s services are also a part of this campaign. Saying “YouTube my break” to your Android device will bring up the top four videos trending on YouTube on that particular day.
The rebranded KitKat bars are only being distributed in the United Kingdom though.