google search inappLast week we reported that Google was working on a new feature for its Google Search app on iOS. Basically if you were to use the app to search, it would be able to display in-app content meaning that from the search results, you could launch apps directly, like when making a reservation for your favorite restaurant.

Last week was Google asking developers to get their apps indexed, and the good news is that if you thought this was a nifty feature, you’d be pleased to learn that the feature is now rolling out to users for both its Search and Chrome apps on iOS devices. However according to Google, the initial rollout of supported apps will be limited.

“This is a small first step, with links to just a handful of apps: Eat24, Free Dictionary, Huffington Post, OpenTable, Pinterest, SeatGeek, Slideshare, Tapatalk, Yellow Pages, YouTube and Zillow in the U.S., Biblia JFA Offline and Letras in Brazil, Cookpad and Tabelog in Japan, Domain in Australia, and eBay Kleinanzeigen in Germany. Of course, we’re working on adding many more of your favorites,” according to Google.

Apart from being able to launch apps installed on your phone, the new search feature will also help users discover new apps within search results and install them directly. That being said we have to admit it is a pretty nifty feature especially if you’re a Chrome user on iOS. However if you use Safari or another browser on your iPhone or iPad, we guess you will not be able to take advantage of this feature.

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