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Rumor has it that LG could soon launch a “premium” variant of the Watch Urbane decked out in 23-carat gold, if this smartwatch does arrive it will obviously come with a hefty price tag. It certainly won’t be the first smartwatch to tout real gold, Apple has already seen to it with the Apple Watch Edition, but will be interesting to see nonetheless is how customers will react to more choice in the premium smartwatch segment.

According to the rumor LG will soon announce this 23-carat gold premium Watch Urbane, an announcement could possibly be made at IFA 2015, it’s a consumer electronics convention which takes place every year in the first week of September in Berlin, Germany.

It is also said that initially this premium LG smartwatch will be sold through a select jewelry partner in the United States but it could eventually be sold online as well as through retail stores, meaning anyone who wants one will be easily able to get one. LG may bring this smartwatch to other markets at a later date.

Keep in mind that LG hasn’t said anything about a 23-carat gold premium Watch Urbane at this point in time and there’s no official confirmation yet so take this with a grain of salt, we’ll keep an eye out for it at IFA though and see if it really comes out or not.

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