Uber and AT&T have reached a deal which will see college football games being streamed to a select number of Chevrolet Tahoe SUVs in Detroit, Nashville, Houston and Atlanta. There will be tablets mounted in the back of the Tahoe’s headrests, they will be running AT&T’s U-verse app that’s connected to 4G LTE, passengers will use wireless headphones to listen to the commentary.
Under this deal few football stars will also randomly join passengers in their rides, though in all likelihood this won’t go beyond the trial stage, for obvious reasons.
For now there won’t be any additional charge to Uber users if they hail a ride that provides streaming of college football games. AT&T would rather be hoping that the setup will encourage more people to come over to its network, after all, many might be impressed by TV streaming over LTE in a moving car.
Uber might not make more money out of this arrangement but at least it will help the company set its offering apart from rival ridesharing services like Lyft. The ridesharing company has had another streaming partnership in the past, it was with Spotify, passengers could select a Spotify playlist for streaming even before they got into the car.