Over the past few months it has been reported time and again that YouTube is developing a new subscription service that will provide users with an ad-free experience. Recently we heard that the company is also creating new content with some of the biggest creators on YouTube and that it will keep that content behind the paywall so that there’s more value for subscribers and the service is more enticing so that people actually pay for it. The service has been formally announced today.
It’s called YouTube Red, the subscription service has been designed to provide “the ultimate YouTube experience.” It brings a site-wide ad-free experience meaning that subscribers will not see a single ad on any YouTube video. For some this might be worth the price of admission alone.
Wait, there’s more! YouTube Red subscribers also get the ability to save videos for offline viewing, and they can even play videos in the background. These are features that YouTube users have been asking for a very long time and the company has decided to launch them, but only for those who pay up.
The YouTube Red subscription also extends to the new YouTube Gaming app as well as the new YouTube Music app that has also been announced today. YouTube Music has been designed to make discovering, watching and listening to music easier than ever before. As a bonus, it also works with Google Play Music, so the $9.99 per month subscription fee also gives subscribers access to the entire Play Music library.
Early next year YouTube Red will get new original shows and movies from some of the biggest content creators on the site. Initially YouTube Red will only be available in the United States but the company says that it will expand the service to more countries soon. YouTube Red launches on October 28th and will provide a free one month trial.
The company also reassures all users that the ad-supported version of YouTube will remain free as it always had, but it won’t have any of these cool new features. Then again, you get what you pay for.