LG today announced that it’s rolling out Google Play Movies & TV to owners to LG Smart TVs, this will enable them to access countless movies and TV shows via the Google platform in over 100 countries across the globe. It’s interesting to note that LG’s webOS smart TV platform is the first of its kind to support Google Play Movies & TV, the service is already available to iPhone and iPad owners, so this is not exactly its first outing outside the Android ecosystem.

Google Play Movies & TV is compatible with LG’s webOS powered smart TVs as well as older Netcast 4.0 and 4.5 models. Users will be able to stream new releases, independent films and classics in both HD and SD formats.

The service allows users to rent or purchase content from a vast library that contains movies and TV shows from major Hollywood studios. Since all of the content is located in the cloud users can start watching a title on their smart TV and pick up where they left off the next day on a PC, smartphone or tablet.

Initially this service will be rolled out to LG smart TV owners in the United States, United Kingdom, Australia and Canada. Throughout this month it will gradually be expanded to support a total of 104 countries where LG’s webOS smart TVs and NetCast models are available.

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