Virtual reality is really the next best thing to experiencing something if you weren’t physically present there, we all know how hard it can prove to be to get your hands on concert tickets, particularly if it’s a very popular act. This is why iHeartMedia and Universal Music Group have joined forces to bring concerts in virtual reality.


In a joint press release, the companies say that they will leverage their respective strengths, like UMG’s massive roster of music superstars, and iHeartMedia’s 245 million monthly broadcast listeners to drive innovation in both music and virtual reality. They are going to create entertainment experiences that bring immersive virtual reality performances to audiences in the United States for the first time at scale.

The companies are also going to bring in brands to partner with them to develop, produce and distribute these experiences, which basically means that these VR concerts won’t be without advertisements.

It has already been confirmed that one virtual reality experience by an artist signed with UMG will be added to each major marquee iHeartMedia event in 2016, this includes the iHeartRadio Music Awards and the iHeartRadio Jingle Ball Tour.

This VR music series will launch at the iHeartRadio Music Festival on April 3rd, 2016 which is broadcasted live on the company’s radio stations nationwide, as well as on TBS, TNT and truTV.

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