Sony has announced plans to take PlayStation VR on a cross-country road trip across the United States. It’s going to load a 16-wheeler with all sorts of PlayStation goodness and drive it to festivals and conventions in the United States to introduce people to the PlayStation brand as well as the company’s VR offering. Sony calls it the “Road to Greatness” tour and it will stop at a different city every week starting now until November.
The company is focusing more on PlayStation VR in this latest road trip, it’s going to provide a number of different PlayStation VR games in the 16-wheeler that people can play and try out. Sony hasn’t confirmed the names of these games just yet. There will only be capacity for a few dozen people each day to play PlayStation VR so attendees will have to be quick about it to get in.
Attendees at these festivals and conventions will also have the chance to win PlayStation games and collectibles through the “King of the Couch” local multiplayer lounge. Prizes include games and PlayStation swag.
During the tour, Sony is also going to give away many PlayStation items that can’t be obtained anywhere else. The Road to Greatness tour will be the only way that fans can get their hands on #36 in the PlayStation Collective Card Series that was launched at PlayStation Experience 2015.
Even the company’s cloud-based live TV service PlayStation Vue is hitting the road, attendees can check out PlayStation Vue at the registration tent, where they can explore the UI, participate in contests and win some more prizes. More details about the tour are now up on the official website.