How it works is simple: users just copy and paste the link of the song to Spotify and share it Twitter like they would a normal post. Twitter will then be able to detect the link you’ve shared, and in turn make it so that when users click the link it will then play a 30-second clip of that song, in which the full version can be heard on Spotify itself (although this could vary depending on your subscription status to Spotify).
According to Twitter, the feature is already live and a post by Spotify seems to show that many users are already taking advantage of the feature. However Twitter notes that if you don’t see the feature enabled for you yet, do not worry as the company reckons that the full rollout should be completed in about a week. In the meantime for those of you who have the feature enabled, time to start sharing!