A new report claims that AT&T is developing an anime and video game streaming service, apparently the service is going to bundle together a variety of streaming channels into a single subscription service. Some evidence has also surfaced which suggests that this service is going to be called Vrv and that it’s going to target users who are interested in video games, anime, niche action sports, “and other fare off the beaten path.”


Variety reports that AT&T’s Vrv is being developed by Ellation which a subsidiary of Otter Media that happens to be a joint venture between The Chernin Group and AT&T. Otter Media has stakes in digital media outlets and big YouTube personalities. It also owns subscription-based anime service Crunchyroll and a video tutorial site focused on craft called Creativebug.

It’s said that this service is going to combine content from Crunchyroll as well as other channels from third-party providers. This might mean that the service will be offered either as a full bundle or as a customizable package.

The report doesn’t provide some important details such as the pricing of Vrv, details about the content that will be added to the lineup, and what platforms it will be available on at launch.

AT&T hasn’t confirmed anything about a new streaming service, but Variety claims that it could be launched as soon as this month with a full launch happening later this month.

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