Adidas has announced today that it’s going to open up a new shoe-making factory in the United States next year. That’s all well and good, but you may feel ambivalent about the workers that Adidas will be staffing the factory with. Turns out, the new Adidas shoe factory in the Atlanta area is going to be staffed by robots so it would do much in the way of creating countless new manufacturing jobs.

The “industry-defining, state-of-the-art facility” will be called Adidas SPEEDFACTORY and it will enable the company to create products more quickly and closer to consumers in the United States.

“As the creator brand that challenges convention and looks to co-create the future with our consumers, we are obsessed with bringing all steps of the creation process home to America,” said Adidas Group Executive Board Member Eric Liedtke.

Adidas says that the new factory will enable it to create products in high volumes and provide endless opportunities for customization in the United States. Customization options will be available to consumers who are looking for their unique fit, look, and comfort.

The SPEEDFACTORY is scheduled to be functional in the second of next year and the company is targeting production of 50,000 pairs in 2017 with a mid-term target of producing half a million pairs for running and other categories.

Adidas specifically mentions in its press release that the SPEEDFACTORY is also going to create 160 jobs for actual human beings.

Filed in Robots. Read more about . Source: news.adidas