Pokemon GO is an excellent example of using augmented reality (AR) for games, but companies such as Adidas are hoping to use the technology to help sell it sneakers, some of which are limited edition in nature and has been notoriously known for being incredibly difficult to get.

The company will be showcasing the use of the technology during ComplexCon which is taking place over the weekend. Those who are interested in buying a pair of sneakers can download the ComplexCon app. The app will then inform users via notifications when a pair of sneakers are available for purchase, and users will need to locate a beacon to “Unlock the Drop” by pointing their camera at the AR-powered sign, follow the instructions, and they should be good to go.

Once the purchase has been made, customers can then make their way to a designated locker at ComplexCon to collect their purchase, which should help eliminate the need to stand in line or deal with staff, which according to Adidas will greatly save customers time. Like we said, purchasing hot new sneakers can be extremely difficult as such events are usually plagued by scalpers and bots that make it almost impossible for normal folks to purchase a pair of shoes, unless they don’t mind paying huge markups.

Just earlier this year Adidas updated its app to allow customers to reserve sneakers more easily, but now it looks like using AR could be another way for customers to make their purchases.

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