Huawei has seen considerable growth in its smartphone business over the past year so much so that a new report suggests that the company has now dethroned Samsung as the most profitable Android brand. However, one has to take into account the fact that Samsung was stung by the failure of the Galaxy Note 7 which would have otherwise brought in a lot of money for the company.
The report from research firm Strategy Analytics claims that Huawei was the second most profitable smartphone vendor overall for the quarter ended September 30th. Vivo and Oppo, its Chinese rivals, came in third and fourth place. Apple leads the pack in first place.
Huawei is said to have generated more than $200 million in smartphone operating profit before interest and tax worldwide during the third quarter of 2016. That accounts for 2.4 percent of the global smartphone operating profits for this period. It also makes Huawei the most profitable Android smartphone vendor, a position once held firmly by Samsung.
Huawei’s rise was attributed to “an efficient supply chain, sleek products, and effective marketing” but didn’t expand on why Samsung lost its position. It’s not hard to figure that out, the Galaxy Note 7 certainly played its part, but it does give Samsung something to prove as well as intense motivation to make a strong comeback with the Galaxy S8 early next year.