AT&T launched its DirecTV Now standalone TV streaming service late last year. At launch, the service offered its 100-channel plan for just $35 per month, though it was made clear from the get go that this introductory pricing was only being offered for a limited time. DirecTV Now is going to raise the price of this plan from $35 on January 9th but those who sign up for the service before then can subscribe to the plan at the introductory price.

The company’s website confirms that the $35 Go Big package that provides access to more than 100 channels will revert to its normal price of $60 starting January 9th.

Those who do want to subscribe to DirecTV Now and would rather pay $35 instead of $60, they should do so prior to January 5th. Those who enroll before the aforementioned date will continue paying $35 for this plan.

Once this offer ends, DirecTV Now will continue to offer a plan for $35 per month but it’s only going to offer some 60 live channels instead of more than 100 that subscribers get with the Go Big plan.

While AT&T has said that those who subscribe to the Go Big plan before the limited time offer ends will be locked into the price but it hasn’t clarified for how long it’s going to keep them locked to this plan at this price. A notice on the service’s website now says that “offer rate may increase,” so the company is not closing the door on an eventual price increase for those who enroll prior to January 5th.

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