AT&T finally launched its standalone online TV streaming service late last year. The launch of DirecTV Now wasn’t as smooth as the company would have wanted but it appears that it got a reasonable response from people looking to cut the cord. AT&T has revealed in a filing with the SEC that DirecTV Now brought in more than 200,000 subscribers in the first month after launch.
It merits mentioning here that this figure represents paying subscribers only and not those who signed up for a free trial and are able to cancel that trial without any obligation. The figure only accounts for subscribers until December 31st, 2016 so it doesn’t include the numbers for the first few weeks of this month.
One of the reasons why DirecTV Now got off to a good start was possibly the fact that AT&T was offering its $60 per month plan for $35 only for a limited time. This would have enticed many to sign up right away so that they can lock in the lower price. It was also offering those who pre-paid for three months of service a free Apple TV set-top box.
That being said, DirecTV Now has had more than its fair share of problems since launch. Subscribers have often found the service unable and have also had to put up with other hiccups. However, that’s something which can be improved in the coming months and AT&T will certainly work on improving the reality of its standalone online TV streaming service.