AT&T launched its standalone TV streaming service called DirecTV Now several months back. The launch didn’t go off as smoothly as the company would have wanted because early subscribers had to put up with a lot of glitches. The service has been improved since then and AT&T finally appears to be in a mood to offer some sort of compensation to its subscribers. DirecTV Now subscribers will be compensated with a free year’s worth of access to premium cable network HBO.


If you were an early DirecTV Now subscriber you should check your email. “We want to thank you for being one of our most valuable customers and coming on this unprecedented journey with us,” the email reads.

AT&T is rewarding its subscribers by adding a free year of HBO to their current channel package. This perk isn’t just being offered to those who signed up for DirecTV Now back when it was first announced. AT&T has actually extended it to all those who signed up for DirecTV Now before March 6th.

DirecTV Now offers multiple channel plans and HBO normally costs an additional $5 on top of whatever the plan costs. This means that this “loyalty gift” from AT&T has a $60 value and it’s valid until March 7th, 2018.

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