The company has recently announced that they will be introducing what they are calling the “Subway Fresh Forward” design, which is basically a redesigning of the Subway stores where they will introduce self-service kiosks, where customers can order their sandwiches via a digital menu and maybe payments using mobile options such as Apple Pay and Samsung Pay.
There will also be an option for customers to pre-order their food, meaning that if they’re short on time they can place an order before arriving and pick it up when they reach. According to Trevor Haynes, Vice President of Operations at Subway, “We’ve created a modern design that gives our guests choices – from how they order, to how they pick up their food, to how they enjoy their meal. The reactions from our guests, our franchisees and the Sandwich Artists has been incredibly positive.”
The new Subway dining experience won’t be available everywhere yet, with 12 pilot locations spread out through the US, Canada, and the UK, presumably with more to follow should this prove to be successful.