Just last week Samsung took the wraps off a new soundbar designed for the home, and given that LG and Samsung seem to compete more or less in the same space (think TVs, smartphones, displays, home appliances, and so on), we guess we can’t say we’re too surprised to learn that LG has announced a new soundbar of their own.

Dubbed the SK10Y, this is a new soundbar from LG that together with the company’s partnership with Meridian Audio, the speaker “benefits from innovative audio enhancements designed to deliver an unsurpassed listening experience”. It will be capable of putting out 550W of output and is supported by 5.1.2 channels, thanks to the use of Dolby Atmos technology.

According to LG, “A unique aspect of the technology is that ‘sound objects’ can be precisely placed anywhere in a three-dimensional space for an immersive sound from all directions, including the ceiling, which enhances realism and the effect of being in the middle of the action.” LG is also boasting that its design will allow the SK10Y to sit underneath LG’s OLED or Super UHD TV models seamlessly, while also offering access to a variety of connectivity options.

The company has not mentioned anything regarding price or availability, so if you want to learn more, do check back with us at CES 2018 where LG is expected to share more details.

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