Interest in Apple’s new iPhones has always been a given, but it seems that allure surrounding the iPhone might be starting to wane. This is according to a recent survey conducted by research firm Cowen in which they found that interest in Apple’s new iPhones has hit an all-time low amongst US carriers.

Now this sounds rather dramatic, but it isn’t as bad as you might think. Based on the survey, which probed customers from Verizon, AT&T, and Sprint, it seems that 80.5% of iPhone owners indicated that they would be willing to buy a new iPhone when upgrade time comes. Now 80.5% is a pretty high number, but it seems that this represents an “all-time low” due to the fact that the company’s survey for the previous quarter was at 87.6%.

This means that the number of iPhone owners who are interested in upgrading to the new model has dropped by as much as 7.1%. This seems to be in line with a recent report from analyst Ming-Chi Kuo who claims that Apple is seeing weak demand in China for the iPhone X, although he states that he believes that this could be potentially offset by 2018’s larger iPhone models.

However the firm’s research also suggests that the waning interest could be not of Apple’s own doing, but rather the current trend in which customers plan to keep their phones around for longer. They found that 34% of those surveyed said they plan to keep their phones for at least 2+ years, which is an increase from 23% a few years ago.

Filed in Apple >Cellphones. Read more about AT&T, iPhone, Social Hit, Sprint and Verizon.

Related Articles on Ubergizmo