Companies such as Amazon and Netflix cater their video catalogues to the market that they operate in. However for the most part it tends to pull from the same pool of shows and movies, with some international selections here and there. We’re sure that there are some who are hoping for more locally-produced content, but the good news is that if you live in the EU, your wish could soon come true.
This is because in a report from Variety, it might soon become a law in which companies like Amazon and Netflix will need to meet a quota of having a certain amount of EU-produced content, or to be more specific, at least 30% of their on-demand catalogue needs to contain local content.
Speaking to Variety, Roberto Viola, head of the European Commission department said that the law had yet to come into effect, but it appears to be on track. “We just need the final vote, but it’s a mere formality.” Assuming nothing goes wrong, this law could come into effect in December, and that countries part of the EU will have 20 months to decide how to apply these new norms.
Viola also notes that as far as Netflix is concerned, the company is apparently isn’t too far away from hitting the 30% mark, so basically this law is targeted more towards other streaming companies that are looking to launch in the region.