Turo, a peer-to-peer car sharing platform, has been picked by Porsche to allow people to essentially lend their cars for short periods of time. It’s a new pilot program that the car manufacturer is running. The program is called Porsche Hosts and it’s going to be launched in Los Angeles and San Francisco initially next month.
Porsche is popular with Turo users. The company reveals that Porsche cars are the fourth-most commonly searched vehicles on its platform. More than 4,700 Porsches are currently listed on the Turo platform.
Turo CEO Andre Haddad, who happens to be a Porsche enthusiast himself, had actually listed his own 2006 Carrera S on the platform and it was actually one of the first Porsches available through the platform. It’s still in service and the CEO continues to lend out his car through Turo.
The Porsche Hosts pilot program is going to be launched for Turo users in Los Angeles and San Francisco on October 8th. Those who own Porsches will be eligible to lend their cars through the program but they will have to meet certain conditions first, such as their feedback rating on Turo, how long they have been on the platform, and more.
“For Porsche it’s a great way to access a new audience. Someone that has a great experience renting a Porsche now could mean a sale later,” said Haddad.