For a while now Google News has been offering up personalized content to users, where based on the topics that you’ve indicated you’re interested in, it will show you content that it thinks is relevant to what you would expect from the news. Now it looks like that personalization is spilling over to Google Assistant.


Google has announced that Google Assistant will be able to read out personalized news to the user. This will see the company leverage the AI used to help curate personalized Google News stories and apply it to Google Assistant. “This new experience will bring you an audio news playlist assembled in that moment, for you. It starts with a briefing of top stories and updates on topics you care about, and extends into longer-form content that dives deeper into more stories.”

At the moment there aren’t many news organizations/publications that are taking part in this as this seems to be a test/prototype of sorts. However Google has since built an open specification that news organizations and publishers can follow if they would like to participate. We imagine that more publications will eventually be added to the list later on, but for now it seems like most of the major sources are there.

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