Niantic started off as a startup formed within Google where they experimented with the use of augmented reality (AR) technology through a game known as Ingress. It might not have been particularly well-known due to the fact that the game was invitation-only at the start, plus you could almost say that society wasn’t particularly ready for AR at that time.
However the company came into focus again when come 2016, the company launched Pokemon GO, a game that leveraged the AR tech that they used with Ingress, but combined with a much more popular franchise beloved by millions. The game has remained extremely popular until today, which is why it’s not surprising to learn that according to a report from The Wall Street Journal, Niantic is now said to be worth an eye-watering $4 billion.
The company has recently managed to raise an additional $200 million round of venture capital, which suggests that investors in the company still believe that there is still a lot of potential in them and their products. Like we said, Pokemon GO continues to remain very popular today despite it having been launched two years ago.
This is thanks to the fact that the Pokemon: Let’s Go series on the Nintendo Switch syncs up with the game, meaning that players don’t need to “sacrifice” one game for the other, and also how trainer battles (PVP) have finally arrived for Pokemon GO after what felt like forever.