Epic’s Fortnite Battle Royale has certainly blown up to very epic proportions in terms of popularity and how it fits into pop culture today. So much so that we can’t say we’re surprised that Epic is trying to milk the hell out of it as the company has since launched the official Fortnite merch store.


Dubbed the Retail Row, this is where fans of the game can find official merchandise related to the game. This includes t-shirts, a onesie, and hoodies. The selection isn’t particularly varied at the moment but we imagine that the store will eventually get stocked with more choices. While there are probably tons of Fortnite-related merch out there, these are official so if you’d like to support Epic, this is where you can go about doing so.

We’re not sure what the company has planned for the future of the store and what else they might sell, but judging from what we’ve seen from other games, things like hats and beanies are probably on the list, along with badges, stickers, keychains, and so on. Unfortunately if you were hoping to buy them in time for Christmas, Epic notes that delivery by the 25th of December is not guaranteed, so you’ll have to roll the dice if a Christmas shipping date is what you’re after.

In the meantime Epic has confirmed their plans to eventually launch a storefront of their own that will be positioned as a rival to Valve’s Steam platform.

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