Plex is a service that some of you might be familiar with for those who want to be able to stream movies from their own collection to their other devices. In fact you’re not familiar with Plex, basically they have created tools that allow users to create their own server in which they can then stream movies from that server to their phones and computers, kind of like your own private Netflix.

However it seems that Plex wants more because in a report from TechCrunch, it has been revealed that the company plans on taking on the likes of the Roku Channel and Amazon Prime Video Channels by launching ad-supported movies and also preparing more premium-based subscriptions.

This is hot on the heels of Plex’s partnership with Tidal which allowed Plex to build in certain transactional capabilities into its platform that they did not have before, which allowed them to expand their subscription offerings for the future. The company is said to now be in talks with various rights holders and content providers where Plex’s ad-supported movies could be launched as soon as this year.

According to Plex CEO Keith Valory, “The market is heading in this direction. People realize there are too many services, too many silos. There’s just too much. It’s just madness. So if there’s a way to get in front of these users – and do it in a way that they love it – they want to be part of that.”

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