According to LEGO, “LEGO Hidden Side includes a series of eight ‘haunted’ building sets full of awesome functionality and secret surprises that, on their own, provide the build and roleplay fun of any LEGO play theme. Activating the bespoke AR app developed together with the theme brings the models to life, revealing a hidden world of interactive mysteries and challenges to solve.”
Tom Donaldson, senior vice president, Creative Play Lab at the LEGO Group adds, “At our core we focus on tactile building, but AR presents opportunities to enhance physical LEGO play with new action and mastery elements. We’re breaking the mold of gaming-first AR play experiences to create a new type of play where the physical world actually influences the AR layer, instead of the other way around.”
It actually sounds like a pretty fun way to experience LEGO, especially in this day and age where kids might be more interested in playing on their phones than with actual physical toys, this could be a good way to keep the current-generation of children interested in LEGO.