Several years ago, Korean musician Psy launched his “Gangnam Style” video on YouTube where it proceeded to break several YouTube records. Fast forward a few years, it seems that another Korean pop group by the name of BLACKPINK has also managed to break several YouTube records, this time with their latest hit single, “Kill This Love”.
According to the stats, the music video is the biggest music video debut in YouTube history where it earned 56.7 million views in the first 24 hours. To top it off, it managed to break another record where it became the fastest music video to hit 100 million views in just under three days from its launch.
Previously these records belonged to Ariana Grande whose song “Thank U, Next” who managed to amass 55.4 million views in 24 hours. The ground isn’t a stranger to breaking YouTube records where their previous single, “Ddu-Du Ddu-Du”, was the most viewed K-pop music video ever.
What’s interesting is the fact that BLACKPINK is under YG Entertainment, the same company that Psy was previously under until he left to form his own company. The group are also expected to be the first Korean girl group to play at Coachella which is scheduled to kick off at the end of the week.
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