Many online services have launched “Lite” versions of their apps in order to cater to users in emerging markets. The majority of users in such markets don’t have high-end phones and access to mobile data comes at a premium as well. These apps are capable of running on low-end devices while being less data hungry. Tinder will now be launching such an app for its service.
Tinder’s parent company Match Group confirmed during an earnings call this week that it’s going to release a Tinder Lite app which is going to be lightweight and meant for users in areas where cellular data “comes at a premium.”
No further information was revealed by CEO Mandy Ginsberg so it’s unclear precisely when this app will arrive and what features it will bring. Some features would have to be cut in order to make the app lightweight and less data intensive. All Ginsberg said was that Tinder Lite would be released “soon.”
Southeast Asia is one of the markets where Tinder is hoping to achieve a lot of success with the lightweight version of its app. The app would enable it to tap millions of users who only use basic smartphones and have limited access to data.