Tinder is a dating app that we’re sure many have heard of. Its swipe-left and swipe-right feature has made its way into pop culture already, and it is one of the more popular dating platforms right now. But could Tinder be used for things other than dating? That’s what an animal shelter in Germany wanted to find out.
The Munich Animal Welfare Association recently decided to use Tinder as a platform to help them bring awareness to the various animals that they foster. They created profiles for their sheltered animals and put them on Tinder, using an advertising agency to help them snap some professional headshots for 15 cats and dogs.
Speaking to Reuters, Jillian Moss who works at the shelter said, “The response is insane. It’s exploding everywhere.” Benjamin Beilke, who works on Tinder’s communications team, added, “We hope that these animals really find a new partner, a ‘purrfect match’ in the long term and not just for a few weeks.”
It is an intriguing and fun idea to help bring awareness to people who might not realize that their local shelter could have a lot of animals who are simply looking for a loving home. Who knows, maybe this idea will catch on and we could see other animal shelters adopt a similar approach.