When it comes to marketing, you really need to admire Microsoft’s marketing team because the company has come up with pretty creative and novel marketing ideas for its Xbox gaming platform. Previously we saw the company launch products such as the Xbox Onesie, the Xbox Inflatable, and also a greaseproof controller.Now it looks like the company is back with yet another unique idea in the form of personal hygiene products. To create these, Microsoft had worked with Lynx which resulted in several personal hygiene products launched, such as a body spray, deodorant, and also shower gel. We’re not sure what the point is other than to promote its brand, but it does seem like a fun collectible.
According to the product description, “Lynx Xbox is a fresh scent of pulsing green citrus, featuring top notes of kaffir lime and winter lemon, aromatic herbal middle notes of mint and sage, and woody bottom notes of patchouli and clearwood. Containing a range of natural essential oils, the Xbox Lynx range comes with a sleek new look and features a body spray, deodorant, and shower gel.”
Unfortunately, similar to the rest of Microsoft’s more novel Xbox promotional items, these Lynx products will only be available in Australia and New Zealand for now, and there is no word on whether or not there are plans to eventually bring them to other markets.
Filed in . Read more about Microsoft, Xbox and Xbox One. Source: gamespot