According to an Uber spokesperson, “We’re rolling out a new way to order Eats directly in the Uber app on Android (we’ve already been experimenting on iOS). This cross-promotion gives riders who are new to Eats a seamless way to order a meal via a webview instead of opening up the App Store for download.”
Uber CEO Dara Khosrowshahi had previously hinted that they would be doing this during the company’s earnings call last month where he said, “Suffice it to say we are starting to experiment in ways in which we can upsell our ride customers to Eats deals in a way that — you know, to be plain spoken — isn’t annoying . . . I will tell you that we are very, very early in the stages of exploring the many, many ways in which our Ride business can help continue to build our Eats business and vice versa by the way . . . I don’t want to give away too much.”
Uber would not be the first company to fold their food delivery service into its main app. Grab, which was Uber’s main competitor in Asia, recently made a similar move where they shut down its food delivery app and brought it into its main app. Whether or not it was a success is unclear, but we imagine that if the option is there, customers might be more willing to check it out.