Back in April 2018, the Fossil Group announced a 10-year partnership with PUMA to design, develop and distribute PUMA smartwatch. PUMA had to catch up to rivals in sportswear Nike and Adidas which partnered with Apple and Fitbit, respectively.

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Today at IFA, PUMA unveils its brand new Smartwatch powered by Wear OS by Google and the Qualcomm Snapdragon 3100 SoC. Targeted at athletes, the wearable device helps them train and track goals. The case is made of cut-out nylon and aluminum and features a textured silicone strap.

Thanks to Google Fit, the PUMA Smartwatch tracks regular activities such as pilates, rowing and monitors reps from strength training like pushups. Google Fit enables continuous heart rate tracking, and the built-in GPS should be highly appreciated by runners and cyclists.

In addition to Google Fit, Wear OS supports a broad range of fitness and sports apps, the most popular ones include Strava, Runkeeper, Runtastic, MyFitnessPal, Endomondo. Additionally, the device is swim-proof, so it greatly helps swimmers and triathletes.

The PUMA Smartwatch will be available in three colors on puma.com for $275 in November. In case you are in Berlin, Germany, you can play with it at IFA, in the Fossil Group booth at Messe Berlin, Hall 4.2 Booth 221.

Feature highlights:

  • Heart Rate Tracking with Google Fit.
  • GPS Tracking built-in GPS
  • Google Assistant voice-activated assistant to ask questions, give commands, set reminders, and more.
  • Spotify integration
  • Google Pay NFC payments with Google Pay directly from the smartwatch. Only available in select countries
  • Weather updates in real-time
  • Easily sync your workouts to compatible training apps.
  • Swimproof
  • Additional features include: Smartphone Notifications Activity Tracking Rapid Charging

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