With the flop that was the iPhone 5c, many understandably were not optimistic about the launch of the iPhone XR, which seemed to follow the same blueprint as the iPhone 5c. However, many were proven wrong when it was discovered that the iPhone XR actually accounted for the bulk of iPhone sales back in 2018.
It continued to dominate iPhone sales in 2019 and now according to Counterpoint Research’s latest data, it seems that even in 2018, the iPhone XR is maintaining its lead. The report claims that the iPhone XR was the best-selling smartphone in Q3 2019 globally, where it made up 3% of all smartphones sold.
Interestingly enough, coming in second place is also a non-flagship smartphone in the form of the Samsung Galaxy A10, hinting that maybe consumers are no longer seeing the need to own expensive smartphones anymore. What’s interesting is that despite the iPhone 11 offering upgrades over the iPhone XR, it only accounts for 1.6% of all smartphones sold.
It is possible that given more time, the iPhone 11 could eventually surpass the iPhone XR. Apple is expected to continue this trend of offerings in 2020. They are also rumored to be launching a potentially cheaper model in the form of the iPhone SE 2 that could be announced in the early part of the year.