According to Steve Boom, VP of Amazon Music, “We’re proud to reach this incredible milestone and are overwhelmed by our customers’ response to Amazon Music. Our strategy is unique and, like everything we do at Amazon, starts with our customers. We’ve always been focused on expanding the marketplace for music streaming by offering music listener’s unparalleled choice because we know that different listeners have different needs.”
That being said, some have pointed out that one of the reasons why Amazon has managed to catch up as quickly as they have is due to the flexibility and versatility of Amazon Music. Unlike Apple Music which is a paid-only service and Spotify which offers a paid and free tier, Amazon Music has multiple choices for users to choose from.
This creates options for users who want a music streaming service with better audio quality, or those who prefer a more “normal” music streaming service, and also those who want a simpler plan and who only want to stream on a single device. We’re not sure if Amazon has what it takes to catch up to Apple Music and Spotify, but these numbers certainly suggest that they might be worth keeping an eye on.