When we think of smart TVs, we think of TVs that come with features like the ability to support apps, streaming services, and more. However, it seems that Sony is really trying to redefine what we know as a smart TV because ahead of CES 2021, the company has announced a new lineup of Bravia TVs that will be powered by Sony’s Cognitive Processor XR.

According to Sony, “Cognitive Processor XR, powered by cognitive intelligence, divides the screen into numerous zones and detects where the “focal point” is in the picture. While conventional Artificial Intelligence (AI) can only detect and analyze picture elements like color, contrast and detail individually, the new processor can cross-analyze an array of elements at once, just as our brains do.”

It will also have the ability to analyze sound position in the signal to match what’s on the screen, which means that you should have a more immersive experience while watching movies and TV shows from the comfort of your own home.

The Sony Bravia TVs that will be getting this new Cognitive Processor XR will range in display sizes going from as small as 55-inches and going up to 100-inches. This includes the Sony Bravia MASTER Series Z9J with an 8K resolution, MASTER Series A90J with an OLED display panel, the A80J OLED series, the X95J 4K LED series, and the X92 4K LED series. There is no word on pricing but Sony says that more details regarding pricing and availability will be revealed in the spring of 2021.

More details about the company’s new Cognitive Processor XR TVs can be had in the video above.

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