Apple is expected to roll out its app tracking transparency feature this coming spring. For those unfamiliar, this is a feature that will prompt users when an app tries to track them and asks if they will allow it to happen. While tracking has been around for a while, this new feature basically gives users the option to opt out of it if they feel uncomfortable.
Now it seems that Facebook thinks that they might be able to convince iOS users to let themselves be tracked. In an update posted onto Facebook, the company says that they will be countering the prompt with its own prompt, where they will convince users that tracking and personalized ads might be good for them, provide a better experience, and also help out smaller businesses.
According to the company, “To help people make a more informed decision, we’re also showing a screen of our own, along with Apple’s. It will provide more information about how we use personalized ads, which support small businesses and keep apps free.” They also note that if users choose not to do it, ads will still be shown, but it will be less relevant.
Facebook has spoken up about these changes in the past, where they allege that these changes will affect small businesses who rely on targeted advertising to make money. However, not everyone is convinced, even amongst Facebook employees. A recent report has also suggested that Facebook could be planning a lawsuit over the new privacy feature.