As some of you might have heard or noticed by now, Instagram has launched its own version of TikTok called Reels. However, despite the feature being there, there are some users who still prefer to record their videos using TikTok and then upload to both platforms at once, which makes sense as far as social media reach is concerned.

However, it seems that Instagram isn’t too thrilled at users who might be treating Reels as a secondary platform, so much so that Instagram has stated that they will be making changes to its algorithm in which if it detects a TikTok watermark in a video that users are uploading to Reels, it will not recommend that Reels video to users.

Instagram won’t be hiding or shadowbanning your video, but rather it won’t actively promote it. It will still show up in your profile and your followers will still see it, but if you’re hoping to get noticed in the Reels section of the app, then you would be out of luck.

In an emailed statement to The Verge, Instagram spokesperson Devi Narasimhan said, “We’re building on what we’ve learned from Explore to recommend fun and entertaining videos in places like the Reels tab, and personalize the experience. We are getting better at using ranking signals that help us predict whether people will find a reel entertaining and whether we should recommend it.”

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