A report from The Wall Street Journal cites Toyota’s president, Akio Toyoda, who spoke during a news conference for the Japan Automobile Manufacturers Association. According to Toyoda, “Anyone can make a car if they have the technical ability, but, once they make a car, I hope they’ll recognize they have to steel themselves for 40 years of responding to customers and to various changes.”
Toyoda goes on to add, “Technology companies entering the car industry means that the car industry has a future and choices for customers will widen. We welcome new entries, but I don’t think it would be fair for those people who are newly entering to say, ‘We don’t need to steel ourselves for 40 years, and you other folks who have been around for many years, you do that.’”
Like we said, Apple entering the automotive market would indeed be a new direction for the company. It would also mark a huge investment on their end, and it would be a very expensive lesson should they fail, but that’s just something we’ll have to wait and see. In the meantime, hopefully Toyoda’s comments are something that Apple has already thought of.