Volvo had previously pledged that they would ensure that 50% of its fleet would be fully electric by 2025, so for them to accomplish a 100% electric fleet by 2030 is actually rather impressive. What’s interesting is that the company has also announced that they would be adopting a new approach to selling cars.
Instead of being able to buy cars from the showroom, customers will instead need to place their orders online. Cars can still be viewed and tested at a showroom, but orders will have to be done through its website. This seems to be following in the footsteps of Tesla who have also largely adopted an online model.
According to Volvo’s CEO Håkan Samuelsson, “To remain successful, we need profitable growth. So instead of investing in a shrinking business, we choose to invest in the future – electric and online. We are fully focused on becoming a leader in the fast-growing premium electric segment.”