The company has announced Rally, a new data-sharing platform and plugin that the company is hoping will result in an equitable market for data. Basically what this means is that the data from all your browsing will be shared with scientists and sociologists who are studying the internet and accessing that data will help improve the accuracy of their research and findings.
According to Mozilla, “Each study has a clear focus, unique data needs, and specific goals. Before you enroll, we’ll tell you exactly who we’re working with, which data is being collected, where it’s going, and how it’s being used. Once you’re enrolled, Rally will do its thing until you tell it to stop or the study ends.”
This is a completely opt-in feature meaning that if you still prefer remaining private (or as private as you can expect to be on the internet), then you don’t have to take part in it. However, if you’d rather your data be used for academic purposes, then you can opt into it.