HP teams up with Yahoo, brings targeted ads to printers

Just when you thought that something like the printer is spared from targeted ads, word of HP teaming up with Yahoo to bring said ads to HP’s web-connected printers have started to surface. It seems that these ads will only show up when you use HP’s “scheduled delivery” service in order to have portions of a newspaper or magazine printed every morning. Such printers will utilize IP sniffing to help pin down your location, although the user’s behavior as well as the content will also be taken into consideration. What you think of such a business model – will HP lower the price of their ink then since we would be printing out ads that we don’t want in the first place?

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