There is a new range of Nike+ Sportwatch that was introduced to the masses by TomTom and Nike, where it will comprise of several editions as well as color combinations. Not only that, those who are new to the idea of the Nike+ Sportwatch will also be introduced to a starter product, targeting folks who want to start running for health and exercise reasons. I guess having this is not as cool as the Joggobot hankering after you, is it? Nike says, “Our extended range of products will be very useful to those adding running into their exercise regime. And the new NikeFuel measurement brings added motivation, allowing people to share and compare their performance with friends in other sports.”

It does not matter whether you are in posession of an original or new edition of the Nike+ Sportwatch, all Nike+ Sportwatch users are now able to gain access to Nike’s intelligent measure of athletic ability known as NikeFuel. Basically, NikeFuel will convert your mileage into universal units which will measure movements in a wide range of different sports. This will enable you to compare what you have just put in to your fitness regime against that of athletes in other sports. Want bragging rights? Share your achievements with friends and see the green eyed monster rear its ugly head. Available colors include classic black/anthracite, stylish anthracite/blue glow and high impact volt green, with the anthracite/blue glow edition being a starter product at €149. [Press Release]

Filed in Gadgets. Read more about Nike and Tomtom.

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