Google wants to give you another reason, in fact, ten reasons to buy its $35 HDMI dongle. Chromecast was launched earlier this year, its a simple HDMI dongle that can be attached to the back of a display. Once connected to a Wi-Fi network, users can stream a wide variety of content to the display through the nifty little device. Ten new content partners for Chromecast have been announced today, which greatly improve the content offering, given the fact that the device launched with only a couple of partners. Netflix was actually its biggest launch partner.

The new content partners include PostTV, Discovery Communications’ Revision 3, Red Bull.TV, Songze, BeyondPod, Avia, Plex, RealPlayer Cloud and popular music video streaming service VEVO. They join the existing partners Pandora, Hulu Plus, HBO Go and Netflix. Streaming from Google’s very own YouTube has already been supported from the get go. Apart from all of these partners, the Chromecast is also able to stream content purchased from the Google Play Store and the Google Play Music store. The dongle got off to a good start when it was released earlier this year, it actually sold out within 24 hours. While the company hasn’t said how many units it has managed to sell since then, it has acknowledged that demand for the dongle had been underestimated.

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