Another day, another connected toothbrush… the Grush one is slightly different from Kolibree, the first electrical connected toothbrush, because it will feature a few games at launch and it is not electrical. Note that the Kolibree team talked about adding games in the future but we have not seen one yet. For now, Grush is merely an early stage prototype that has been developed by cofounders Ethan Daniel Schur and Dr. Yong-Jing Wang.
Today Grush launched its Indiegogo campaign to raise at least 50,000 to develop the Bluetooth toothbrush. The Grush name stands for Gaming Brush.
The final product will communicate with your smartphone over Bluetooth Low Energy , the prototype I saw yesterday has a mini USB connector just for the purpose of testing the motion in connection with the games. The final Grush will not feature a mini USB connector.
The device can detect accurately the motion of the toothbrush in the mouth using 3 sensors: a gyroscope, an accelerometer and a magnetometer. For now, the hardware and the software are under development so the motion detection is not yet as accurate as the final product will be, according to cofounder Ethan Daniel Schur.
The most interesting feature of this toothbrush is the way it motivates kids to accomplish a boring task using 3D games: with the Monster Game (in the photo) you chase monster hidden in your teeth and brush them away!
This is a brilliant way to show one where to brush while providing fun. The two other games look as fun as well: with the Toothy Orchestra you activate an instrument in the place of each tooth, and the Brush a Pet makes you to brush a pet properly, and if you do not, the pet will be sad or will be malnourished, a bit like the tamagotchi game mechanic. The games will be displayed on a smartphone screen equipped with a steam resistant case holder designed for the bathroom.
The price of the final Grush at launch in March 2015 will be $59, which is great for a connected device. On Indiegogo, there are a lot of different packages, such as the Ultra Early Bird at $30, go to the page and check it out.