Last year Twitter tried to position itself as a bona fide music discovery service with the launch of Twitter #music. Even though there was some interest in the service initially it ultimately failed to grow. #Music was finally shut down in March earlier this year but it looks like Twitter isn’t giving up on music that easily. Reportedly the microblogging network is interesting in acquiring SoundCloud, one of the most popular online destinations for music.
SoundCloud has a 250 million member strong community which includes budding musicians as well as established stars. The Berlin-based service bills itself as the “YouTube for audio” since users can upload and listen to any and all tracks for free.
It would make sense for Twitter to pick it up since SoundCloud links are commonly shared on the microblogging service and the fact that its files can be easily embedded across the internet. Twitter could not only bolster its own growth following the acquisition but also provide a way for SoundCloud to sell ads against the content.
While Re/code claims that the deal may go through no financial terms have been mentioned. SoundCloud raised $60 million through a funding round earlier this year which valued it at $700 million. Twitter’s biggest acquisition to date has been MoPub, the mobile ad company it purchased for $300 million.
Both companies denied to comment on this report.
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