When it comes to smartwtaches, manufacturers, and especially startups, tend to focus on the male audience. We have seen a few timid attempts to appeal to the female audience by Apple, which announced two different models of its Apple Watch and by Withings, which made the effort to design an elegant smartwatch, the Activite, with specific proportions that fit both the female and the male users.

Omate is pushing the envelop with its brand new Lutetia that looks more like a high end piece of jewelry for women than the regular smartwatches with “techno-looks “ we have seen so far.

The most interesting part is that the “whole business unit behind the Lutetia has been led by women from design to engineering following the same design guidelines of the Omate X for men but adding an extra touch of freshness and fashion” , said Laurent Le Pen, CEO, Omate.

So Lutetia is a smartwatch for women designed by women and it will be shown  tomorrow at MediaTek Partner Event and later at Glazed Conference in London. Omate has been selected as part of the START companies at Web Summit in Dublin where the team will demo an engineering sample.

On the features side, we can rely on the feature list of the Omate X which has collected more than 30,000 pre-orders in a few weeks ($129 retail price). The Lutetia is powered by a MediaTek Aster – MT2502  SoC which runs an an ARM7 processor and the device will connect to both Android and iOS smartphones and will send notifications such as incoming calls, social media updates, messages and reminders, and more.

The Lutetia comes in silver, gold and rose gold color and ships with a premium wristband matching. The round “always on” transflective liquid crystal touch display is protected by a sapphire coating layer.

The Omate Lutetia will be available for pre-order at $169 from October 15th to November 30th, 2014 at
Omate will produce a first batch of “Limited Edition” engraved from N° 0001 to 1000 of each silver, gold and rose gold stainless steel colour finishing edition


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