Throughout this year we have been hearing how Sony’s PlayStation 4 has been outselling the Xbox One from Microsoft. Both consoles were released in November last year and PS4 was the first to hit one million units sold milestone a full three months before Microsoft made this claim. Nevertheless, the folks at Redmond took some drastic steps to speed up sales and that might have paid off during Black Friday week if this latest report is anything to go by.
We have already looked at data from market research firm InfoScout which revealed that Xbox One accounted for 53 percent of all console sales at major retailers in the U.S. on Black Friday. PlayStation 4 only accounted for 31 percent of all sales.
Now a report from VGchartz claims that Microsoft was able to sell 721,569 units of the Xbox One during Black Friday week, ending on November 29th. If this is true then it goes without saying that this console outsold both PlayStation 4 and the Wii U, and if this trend continues, Microsoft is looking at a strong holiday quarter for its gaming console.
Microsoft’s aggressive strategy for the Xbox One include price cuts, bundles that offer up to three games for free, and the decision to unbundle Kinect from the console. It does seem to have paid off for the company, since now there are multiple reports claiming the Xbox One performed really well during Black Friday 2014.