Sony Pictures made an interesting decision by choosing to release The Interview online where users could either stream it via Sony’s dedicated website or through other channels like Google Play and YouTube. So far we know that the handset has proven to be quite a hot seller via Sony, but as it turns out the movie has also become a top seller on both Google Play and YouTube.
This was confirmed by Bloomberg, although Google declined to provide any specific numbers/figures regarding the sale of the movie. However what we do know is that Sony has managed to generate a whopping $15 million in revenue from the sale/rental of the movie alone. We expect those numbers to rise as Apple has recently made the movie available on iTunes as well.
At the moment Google is selling The Interview for $14.99 and $5.99 for those who’d rather rent it. While reviews of the movie have been a bit negative, The Interview had the “luck” of receiving free promotion via the hackers who had hacked Sony Pictures and threatened the company not to release the movie.
This had a reverse effect as it made everyone extra curious as to what was the big deal about the movie, and why would the hackers not want it to be released. Unsurprisingly The Interview proved to be a hit amongst pirates and was downloaded over 750,000 times in under 24 hours.