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TV networks are adapting to the changing market dynamics by embracing online streaming. Nickelodeon joins the list of networks that are going online and over the top. Today the network’s parent company Viacom has announced Nickelodeon’s online subscription service and confirmed that customers will not require a cable subscription to access it.

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It’s not the only network to take this step. HBO will soon be launching its own over the top subscription service and CBS is in the game as well. Nickelodeon is in good company here and this just the right time to make this move as online streaming companies like Amazon and Netflix are increasingly investing in kids’ shows.

Nickelodeon will mainly be focusing on mobile devices and today’s announcement doesn’t specify if it will be possible to access this service through a web browser.

Even if the service is limited to mobile devices it wouldn’t be too hard to get content up on a big screen TV using solutions like Miracast or streaming dongles like Google Chromecast.

Viacom has only confirmed the online streaming service today and hasn’t revealed what it will be called. It will announce more details in February so that’s when we’ll find out just how much this is going to cost parents.

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