Leading up to the holidays, Microsoft decided to be gracious and discount the Xbox One by $50, bringing its price down to $349. However as noted by Microsoft at that time, the price drop was a temporary one for the holiday season and it was early this month that the price went back up to its usual price of $399 for the console.
The good news for gamers who have yet to purchase the console is that Microsoft has decided to lower the price of the Xbox One again and has brought it back down to $349. This is according to a recent post on the Xbox’s website in which Mike Nichols, Corporate VP of Marketing for Xbox, confirmed the price reduction.
According to Nichols, “Building off a record-setting holiday, we are excited to announce a new promotion in which fans in the U.S. can buy an Xbox One at a special price of $349, starting tomorrow, January 16, from their preferred retailer.” Nichols however did not state how long this promotion will last for, so we guess gamers should move fast lest they miss out on it.
The last time Microsoft dropped the price of the console, it seems that they managed to outsell their rival Sony and their console the PlayStation 4. Perhaps with yet another price drop, Microsoft is hoping to repeat that success, although it seems that they will be taking a $50 cut in revenue for every console sold in the process.